I find this very amusing. Remember the product marketing strategy that you were taught in business school where two products are sold for the price of one product? Basically it's your buy one free one tactic. It seems that a dealer in the big ol' US of A is practicing this. Lynch Hummer, a dealer for Hummer SUVs is giving away a Browning Citori White Lightning Shotgun with every Hummer SUV purchased. Yes they are giving away a shotgun.. A complete package for a bank robber to be.
Well, this sounds quite disturbing, to me at least. As we all know, Hummer’s proposed sale to China’s Sichuan Tengzhong Heavy Industrial Machines failed, and GM is in the process of winding down the brand’s operations. To clear stock, dealer Lynch Hummer is giving away a Browning Citori White Lightning Shotgun with every new Hummer purchased! Just confirms the type of owner Hummer targets, doesn’t it?
Lynch Hummer has teamed up with Browning to make this offer. The Citori White Lightning is a premium over and under shotgun with a retail value of $2,000. “There is now real reason to believe that the current inventory on hand at dealers may be the last of the new Hummers, we wanted to send them off with something memorable,” says Hummer dealer Jim Lynch. “Browning and Hummer are prestigious brands and American Icons – bringing them together is a natural fit.”
Last summer Lynch Hummer, a Hummer dealer since 1994, added guns to the products they offer in their suburban St. Louis location. “Hummer inventory got so low we had to add another product to make up for lost sales. The guns have been a huge hit with our Hummer customers and now we are taking the ‘Guns and Hummers’ concept one step further,” said Lynch. “My hope is that someone will come in and rescue the brand. The right buyer with the right vision could do very well. It will be a real shame if the brand doesn’t survive,” he added.
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