You, a potential customer walks into a showroom. The salesman there greets you and offered his services to you. He briefs you about the models being displayed there. He informs you about all the benefits of the model. Then he tells you that the model you are eyeing is going for a lower price since there's Raya around the corner. This made the deal very sweet and irresistible. You told him to give you some time. As you walk around the showroom pondering, you found something..
WTF??? o.0
El cheapo?
Something terrible which makes you feel disgusted at the brand of the car you might bought a minute ago. Something that will make you avoid the brand for quite some time...
2 Comment(s):
its called competitor analysis.
i think.
Hmm.. After you mention it, it sounds like how Nissan was testing against Porsche at the Ring.
But must they compare brand to brand in their brochure? That's kinda cheap don't you think so?
Why must H brand itself as another brand? Can't it be Hyundai? Build the brand up with good quality and excellent design. Let people buy H cars because of H not because it resembles other more expensive brands for a lower price.
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